CCR Drafts 2

How does your product engage with audiences and how would it be distributed as a real media text?

Our product will engage with audiences through our films social media. The film's twitter would feature updates for the film and interactive polls to keep audiences interested and up to date with the film. Our twitter will also feature the official trailer as well as the teaser trailers and posters for our film to gain buzz. The commercial that results from the partnership from Ice-O-Matic will be enjoyable for all ages especially our target audience while they might not be buying an ice machine in the near future they will enjoy the comedic features of the commercial.

Our film would be distributed first by playing for a limited time in the city of Sarasota, Florida as the film was set there. This stunt would also help to gain extra attraction for our film. After the limited viewing our movie would go directly to streaming services; Amazon Prime, Netflix, and Hulu. We would use all three to reach the maximum number to viewers possible. The film Bird Box that was a hit before being released onto Netflix had a limited release of about six days to help gain traction among audience. Now with Bird Box being on Netflix around 45 million accounts have watched at least 70% of the film, which is more views than it might of had in theaters. With our target audience's age range not venturing out to theaters as much because to streaming services the best way to have the film reach them would be to use those streaming services to distribute to them.