The Marketing of Conjuring 2

The Conjuring 2 is a sequel to The Conjuring as the Warrens travel to Britain to help another family experiencing paranormal activity.

Virtual Reality:

This virtual reality experience allows viewers to experience first hand the horror's of the Hodgson's house of the Enfield haunting. The lights flicker on and off, crucifixes spin on the wall, and the idea that anyone or anything can sneak up on you adds to the terror as you feel unwelcome.  

Real Footage:
Warner Brothers Co. a few weeks prior to the films release the 55 seconds of the actual recordings of the demonic possession that inspired the film. The sound clip was released over the already released trailer adding to the fear factor.  

Website:
The website allowed people to buy tickets and keep up with the release date of the film. By having the Rotten Tomatoes' logo above the movie's title on the website, it allowed people to feel that because the movie was rated by a big platform it was bound to be a hit. Warner Brothers Co. also allowed features; such as allowing people to create their own gifs relating to the movie, demonize their voice, and to view the Warren's case files.

Posters:
A main factor among all the posters is the coloring and smoke creating a dark ominous feeling. The smoke highlights the paranormal aspect of the Warren's experience. The posters capitalizes by signaling out one character of the film showing their fear to try to maximize the terror in the viewer.