Marketing of our film

For our film, we will use three main types of marketing. We will partner with the ice machine company, Ice-O-Matic, start an official twitter page for the film, and create movie posters to promote the film.

By partnering with Ice-O-Matic, we can reach our audience by creating a funny commercial that would be aired around a month before the film's release. The commercial idea would be a middle aged couple that owns a small diner talking about how they are so happy they bought an Ice-O-Matic ice machine and the ice machine did not end up like Sharon's. Then it will cut to our movie when Sharon is dragged into the ice machine. It will cut back to the couple then end showing when the film's release date.

By having an official twitter, fans would be able to keep up with all the buzz of the film leading up to the release. Our target audience is the age that they use social media religiously, so by being on twitter we would be able to reach a wider audience as people retweet, post, and share things revolving the film.

By having movie posters, we can get people who didn't see the trailer to be intrigued by poster to research the film and hopefully go and see it. The poster will have a dark ominous feeling with a single shot of the ice machine with a hand reaching out. The coloring will all be darker and the tagline of "In the icebox no one can hear you scream" will be featured below.